Several great psychology and neuroscience studies were published in 2009. Below I’ve chosen 10 that I think are among the most noteworthy, not just because they’re interesting, but useful as well.

psychology head

psychology head

1. If you have to choose between buying something or spending the money on a memorable experience, go with the experience. According to a study conducted at San Francisco State University, the things you own can’t make you as happy as the things you do.  One reason is adaptation: we adapt to all things material in our lives in a matter of weeks, no matter how infatuated we were with the coveted possession the day we got it.  Another reason is that experience, unlike possession, generally involves other people, and fosters or strengthens relationships that are more edifying over time than owning something.

2. First impressions are all about value. A study in the journal Nature Neuroscience identified two areas of the brain that show significant activity during the coding of impression-relevant information: the amygdala, which previous research has linked to emotional learning about inanimate objects and social evaluations of trust; and the posterior cingulate cortex, which has been linked to economic decision-making and valuation of rewards.  The implication is that we’re all hardcore value processors even before “Hello” comes out of our mouths. The subjective evaluation we make when meeting someone new includes–to put it bluntly–what’s in it for us.

3. The “money illusion”—the tendency to allow the nominal value of money (amount of currency) to interfere with the real value (value of goods the money can buy)—is all in your head. No, really, it’s in your head—in the ventromedial prefrontal cortex to be exact.  Here’s how it works: you get a 2% pay raise at the same time that the rate of inflation jumps to 4%. Nominally, you earn 2% more money, but really you’re 2% in the hole. An fMRI study published in the Proceedings of the National Academy of Sciences identified reward circuitry in the brain that corresponds to the money illusion. You can’t change the wiring, but you can remember to check your willingness to accept nominal value. Think about what you can buy with your bucks, not just how many you have in your wallet.

4. Playing video games could be an unlikely cure for psychological trauma. Researchers at Oxford University hypothesized that playing Tetris after witnessing violence would sap some of the cognitive resources the brain would normally rely on to form memories.  A well-structured study in the journal PLoS One confirmed the finding–Tetris acted like a ‘cognitive vaccine’ against traumatic memory. Memory research suggests that there’s about a 6-hour window immediately after witnessing trauma during which memory formation can be disrupted.  The results of this study indicate that if you happen to have Tetris or a game like it handy during those six hours, it’s the cure for what ails you.

5. All of us spend time riding the moral self-regulation see saw. If you ever find yourself walking through the lighting section at a Home Depot and suddenly feel compelled to buy energy efficient light bulbs, stop and ask yourself if you’re compensating for something. For example, do you recycle? If not, maybe you’re buying those bulbs to offset a perceived moral deficit from throwing plastic water bottles in the trash can.  A study published in the journal Psychological Science found that feelings of negative self-worth can predispose us to acting morally in an effort to fill up the self-worth bank account.  If the account is already full, we might be predisposed to choosing not to act morally, or just not act at all.

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